Olympic Logo Bid
Project 2
Research
Istanbul, Turkey — Summer
The old walled city of Istanbul stands on a triangular peninsula between Europe and Asia. Sometimes as a bridge, sometimes as a barrier, Istanbul for more than 2,500 years has stood between conflicting surges of religion, culture, and imperial power. For most of those years, it was one of the most coveted cities in the world. Istanbul is known as the City on the Seven Hills (Turkish: Yedi tepeli şehir). Following the model of Rome — was built on seven hills too. Within the city walls are the seven hills, their summits flattened through the ages but their slopes still steep and toilsome. Geographers number them from the seaward tip of the peninsula, proceeding inland along the Golden Horn, the last hill standing alone where the land walls reach the Sea of Marmara. (source — https://www.britannica.com/place/Istanbul)
Turkey: Tulips, the national flower of Turkey, depicted on an Iznik tile from the Rustem Pasha Mosque, Istanbul, 1563
Thumbnails
3 Revised Logos
Logo Black and White
Type Trials
Color Trials
Color Trials
Critique Picked Logos
The texture was liked by many people but I was told to try to lower the contrast. Most people seemed to enjoy to gold color on the domes. I was also told to add more variety to the columns.
Final Logo
I used P22 Arts and Crafts from adobe fonts for this logo. This font had nice curves and straight edges that complimented the design of the logo. For the colors, the domes are gold to relate to the actual architecture in Istanbul. The columns are a light purple that was selected out of an image of Istanbul. When doing research many pictures of the city were taken at sunset and each one had purples in the sky. The type is a warmer light grey so it did not compete too much with the logo and because the font grabs the audience’s attention by itself.
